Astaxanthin — quite a complicated name for this extraordinary raw material,
but wait till you see what it can do!
Astaxanthin can give a massive boost to your mental performance while strengthening your immune system and protecting your cells from premature aging.
The superantioxidant astaxanthin is predominantly synthesized by plankton and algae, with the alga Haematococcus pluvialis leading the pack when it comes to astaxanthin synthesis and concentration.
But let's start with a little story:
Iceland — The unique landscape of this island is breathtakingly enchanting. The moment we looked out over the fjords, we thought to ourselves: yes! These fjords embody the natural purity and unadulterated potency we want for our products.
Haematococcus pluvialis literally translates to “blood rain alga”, and that’s precisely how this amazing alga is often referred to. (Who wants to try pronouncing that Latin name, anyway?) Though it may sound frightful, this name simply comes from the blood-red color the alga takes on when subjected to stress. As soon as Haematococcus pluvialis finds itself in a stressful situation, such as sudden lack of water, intense heat, or — not unusual in Iceland — icy cold, it turns this deep shade of red. This happens because it halts all metabolic processes and concentrates solely on enriching itself with astaxanthin, forming a protective shield to make itself extremely robust and enduring.
Oxidation processes cause our bodies to become unbalanced. As a consequence, our cells are unable to recuperate and regenerate properly and our bodies age faster.
Astaxanthin is one of the most amazing substances in nature. Astaxanthin is so protective that, once enriched with this antioxidant powerhouse, the cells of Haematococcus pluvialis can live for over 40 years without food or water and in extreme heat or cold. But that’s not the only natural phenomenon that astaxanthin makes possible.
Astaxanthin also enables exceptional feats of athletic performance: The large quantities of astaxanthin contained in the plankton and algae that salmon consume give these fish the strength and endurance to swim up to 2,000 miles against the current without interruption so that they can reach their breeding grounds on time in late autumn. That’s not exactly a walk in the park!
All these amazing facts were what convinced us to tap into this miraculous raw material from Iceland and turn it into our Better Foods Astaxanthin in Germany. And packaged in our sustainable glass jars, Better Foods Astaxanthin isn’t just nice to look at, it's also good for the environment!
Our astaxanthin capsules are not only lactose-, gluten- and histamine-free, but also free of all artificial additives.
Haematococcus pluvialis is the ideal plant-based raw material for Better Foods Astaxanthin. Pure Icelandic glacial water is naturally filtered through many layers of volcanic rock, providing the optimal growing conditions for our little super-alga, which we cultivate and harvest using sustainable geothermal energy and a state-of-the-art cultivation method.
We also opted for a high-quality softgel capsule that is easier to swallow so that people of all ages can benefit from the health-promoting effects of Better Foods Astaxanthin.